Tell us about yourself.
Stu Crum’s college football heroics put him on the national radar as a model student-athlete. Tagged as a winner with a natural gift for leadership, he made his name internationally in key positions with Texaco, Shell Oil, Jiffy Lube, and Bridgestone, wrangling deals with the likes of activist investor Carl Icahn and other heavy hitters. Developing a simple, dynamic game plan that he calls intentional living, Crum lays out his playbook for success in faith, family, and business in his new book, AIM FOR THE UPRIGHTS The Intentional Playbook for Success in Faith, Family, and Business.
Where did you grow up, and how did this influence your writing?
My family moved around, but we always had the church community and athletics to keep us grounded.
What was your journey to getting published like?
Clear, strong choices automatically filter out distractions. Eliminate unnecessary commitments. Avoid wasting time on activities that do not contribute to your purpose. Priorities pave the way for progress. Dreams and aspirations are achievable.
What’s the best piece of feedback you’ve ever received?
"I respect the author's realistic yet elegant writing style since it makes us think deeply about the deep and elusive vitality of life and emotions. He engages readers in his story with a brilliant yet pragmatic narrative. Stu writes with an utmost clarity, allowing readers to immerse in the book without any difficulty. Overall, it is a great uplifting read." —Saby Samar, sabyreviews
What advice would you give to aspiring writers?
Perspective: Firstly, when you don't get what you want, you gain perspective. It's easy to get caught up in our desires and lose sight of the bigger picture. When things don't go our way, we are forced to take a step back and reevaluate our priorities. We learn to appreciate what we have, rather than focusing on what we lack. This perspective shift can lead to a greater sense of gratitude and contentment in life.
